Enrollment Program


Register For the 2022/2023 Enrollment Series Today!

The JCamp 180 Enrollment Program is designed to give camps the tools to increase both the retention of current campers and the recruitment of new families. The program is based on our philosophy that strong retention and recruitment involves four core elements:
  • Effective storytelling
  • Top-notch customer service
  • Data-driven decision-making
  • A great summer program
Participants will learn how to tell their story, gather data, evaluate their recruitment work, and create a comprehensive approach to enrollment efforts.

2022/2023 Enrollment Series

In 2022/2023, JCamp 180 is offering a series of webinars designed to give camp professionals the tools and skills to increase recruitment and retention. The series emphasizes the core elements of enrollment: strong storytelling, top-notch customer service, data-driven decision making, and a great summer program, and will focus primarily on the first three elements. 

Registration in the series will include all seven webinars. However, participation in all sessions is NOT required. Join the sessions that are most relevant for you and your camp only. 

The series is designed for all camps: small and large camps; day and overnight camps; camps struggling with retention/recruitment and those doing well and looking to improve. 

>> Register for the 2022/2023 Enrollment Series today!

Webinar Offerings:

Note: You can find all past recordings from the 2022/2023 Enrollment Series on our website.
  • Wednesday, Oct. 12, 2 PM Eastern - It’s all about the Fundamentals: Successful elements of Recruitment & Retention​, featuring Isaac Mamaysky, Founder & Director, Camp Zeke and Alanna Steinberg, Camp Director, Camp Ruach-Bridgewater JCC
  • Tuesday, Nov. 15, 2 PM Eastern - Creating Raving Fans: Customer service to make your families sing your praises, featuring Lisa Cooper, Family Relations & Outreach Director, Camp Ramah in California, Rabbi Eliav Bock, Executive Director, Camp Ramah in the Rockies, and Eytan Graubart, Executive Director, Pinemere Camp
  • Wednesday, Dec. 14, 2 PM EasternDon't Be Scared of Data - It’s Your Friend: Let data guide your recruitment and retention work, featuring Ami Hersh, Director, and Paul Horvath, Program Coordinator, Camp Ramah Nyack
  • Thursday, Jan. 19,  2 PM EasternTell me a story: What makes you unique? How do you share your “why” with your families? featuring Travis Allison, Co Founder & Co Owner, Go Camp Pro
  • Thursday, Feb. 16, 2 PM EasternPartnerships & Incentives: Motivating campers, staff, and parents to be partners in your recruitment process, featuring Jodi Sperling & Mitch Morgan, Co-Directors, Camp Kingswood and Michael Wax, Camp Director, Beber Camp
  • Wednesday, March 8, 2 PM EasternGetting the word out: Marketing & Communications planning for successful recruitment. Zach Duitch, Executive Director and Alex Ruby, Marketing and Communication Coordinator, Camp Solomon Schechter
  • Wednesday, March 29, 2 PM EasternBringing it all together: What do you need and what are you working on as we sprint towards summer? Speakers TBD.

Learning Outcomes

Participants in all sessions will:

  • Learn recruitment and retention ideas from experienced practitioners.
  • Have the opportunity to share their challenges with peers and learn from their experiences. 
  • Be able to clearly articulate the unique story of their camp and why kids should attend
  • Understand the importance of tracking data and using that data to inform enrollment decisions.

New This Year

At the end of most webinars, participants will have dedicated time for group discussion to delve deeper into each topic and how it impacts THEIR camp’s enrollment. Participants will have the opportunity to share their effective practices with their peers and crowdsource solutions to their recruitment and retention challenges. 

Register For the 2022/2023 Enrollment Series Today!

Enrollment Resources

There are a variety of resources to help with improving enrollment at camp on our knowledge center, including recorded webinars from previous cohorts of the JCamp 180 Enrollment Program.