Enrollment

Your Jewish summer camp thriving with full enrollment

Why Enrollment
You love a camp with every bed full for every session. Of course, camp enrollment is the responsibility of every camp’s professional and lay leaders. The JCamp 180 team has developed resources and a training program for camp professionals and lay leaders that focuses on best practices in both recruitment and retention. 

Camps operating with less than full enrollment know the impact that an additional five, ten, or even more campers would have on programming and finances. Everyone who has participated in a camp fair knows that these 20th century programs provide visibility to the camp but do little in actually bringing in new campers. New techniques are needed for the 21st century – techniques that use 21st century tools and address 21st century expectations.

Many elements affect your camp’s ability to attract and retain campers. Real analysis will make the difference in your outcomes, such as:
  • Camper retention: why there is a need for specialized focus
  • Using camper satisfaction surveys to enhance recruitment
  • Justifying investments to support enrollment initiatives
  • The right enrollment data and how to capture it
  • Marketing your camp: targeting recruitment and branding initiatives
  • Recruitment best practices: tales of tried and proven techniques 
JCamp 180 is committed to helping your organization apply best practices to your camp’s governance. We’ve hand-picked the resources below to get you started. For our full set of resources on this topic, click the “More Enrollment Resources” button at the bottom of the page to go to the main Knowledge Center page. You can either further refine your search using keywords or scroll through all the resources.
Recruitment
Effective recruitment requires sophisticated marketing, but there is much more to it. In addition to strategic marketing and communications, the JCamp 180 approach to enrollment incorporates ROI analysis, data infrastructure, budgeting and fundraising, staffing and professional development, governance, and strategic planning.
 
Below you will find some resources that might help you get started with improving your camp’s recruitment efforts.

JCamp 180 is committed to helping your organization apply best practices to your camp’s governance. We’ve hand-picked the resources below to get you started. For our full set of resources on this topic, click the “More Enrollment Resources” button at the bottom of the page to go to the main Knowledge Center page. You can either further refine your search using keywords or scroll through all the resources.
Retention

Most of your camp’s profits result from the retention of existing campers.  The cost and effort involved in recruiting a new camper is expensive and time consuming as compared to keeping a camper from year to year. 
 
What is the retention rate of your campers?  Is retention improving?  Do you know? 
 
We emphasize data-driven retention analysis and cutting edge customer satisfaction strategies to track and increase retention rates. Like recruitment, strategic planning helps orient the entire organization toward concrete retention objectives.  
 
Understanding the trends in your camp’s enrollment and identifying targeted areas for improvements can be systematic instead of guess work.
 
Below is a resource that might help you get started with improving your camp’s retention efforts.

JCamp 180 is committed to helping your organization apply best practices to your camp’s governance. We’ve hand-picked the resources below to get you started. For our full set of resources on this topic, click the “More Enrollment Resources” button at the bottom of the page to go to the main Knowledge Center page. You can either further refine your search using keywords or scroll through all the resources.

Samples
The following resources for improved enrollment include checklists, worksheets, and a recorded webinar that can be used to help camps refine their recruitment and retention planning and improve their enrollment results.

We think these tools might be of interest to you as you get started on developing your robust enrollment program.

JCamp 180 is committed to helping your organization apply best practices to your camp’s governance. We’ve hand-picked the resources below to get you started. For our full set of resources on this topic, click the “More Enrollment Resources” button at the bottom of the page to go to the main Knowledge Center page. You can either further refine your search using keywords or scroll through all the resources.