The JCamp 180 Enrollment Program is designed to give camps the tools to increase both the retention of current campers and the recruitment of new families. The program is based on our philosophy that strong retention and recruitment involves four core elements:
- Effective storytelling
- Top-notch customer service
- Data-informed decision-making
- A great summer program
The current version of the Enrollment program is
Enrollment GSD (Gather, Strategize, Deliver). This program is for camp professionals responsible for camper recruitment and retention; it provides time, space, and accountability partnership for camps to evaluate/update their enrollment plan and define 3-5 specific projects to grow their enrollment over the next year.
The program follows the JCamp 180
Enrollment Assessment & Activity Workbook. You can download the Enrollment Assessment & Activity Workbook here:
jcamp180.org/enrollmentbook.
What is Enrollment GSD?
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What GSD is: a 5 day sprint with follow-up sessions to carve out time to do the work of planning out your enrollment strategy for the year. There will be guidance from JCamp 180, and opportunities to share across participating camps, but the bulk of the program is
self directed work to create a strategy and get work done in your enrollment efforts.
What GSD is not: a series of webinars/lectures on best practices or prescription on what to do. This is not a rotating cast of experts or camp professionals leading conversations on what has worked for them. We recommend participants reference those
past webinars that would most directly help them in their enrollment work this year.
Learning Outcomes
Camps that participate fully in the program will benefit from time, space, and accountability partnership to evaluate/update their enrollment plan and define 3-5 specific projects to grow their enrollment over the next year. The enrollment program begins with an intensive five-day sprint to evaluate current practices and identify project areas. Camps will walk away with a completed poster outlining their big plans and topics. Throughout the program, you will have opportunities to get feedback and wisdom from fellow camp professionals and a JCamp 180 coach.
2025 Enrollment Sprint Schedule
In addition to a Introduction/Meet & Greet session on Friday, September 12, the Enrollment Sprint consists of two parts:
- The initial sprint will be held Monday, September 15 - Friday, September 19. Participants should plan to hold 9-11:30 AM Eastern and Pacific on those days. Additional work as a team to complete enrollment may work may be required on those days.
- Follow-up/check-in sessions to help camps stay on track with their enrollment plans and learn from their peers will be held on the following dates:
- October 9
- November 11
- December 3
- December 10 (if needed)
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Applying to Enrollment GSD
Applications for Enrollment GSD are now closed.
If you have any questions about the program or are interested in taking part in a future cohort, please contact
Ari Polsky.
Enrollment Resources
There are a variety of resources to help with improving enrollment at camp on our knowledge center, including recorded webinars from previous cohorts of the JCamp 180 Enrollment Program.