Enrollment Program

The JCamp 180 Enrollment Program is designed to give camps the tools to increase both the retention of current campers and the recruitment of new families. The program is based on our philosophy that strong retention and recruitment involves four core elements:
  • Effective storytelling
  • Top-notch customer service
  • Data-informed decision-making
  • A great summer program
Participants will learn how to tell their story, gather data, evaluate their recruitment work, and create a comprehensive approach to enrollment efforts.

*NEW for 2024*  We launched our NEW Enrollment Assessment & Activity Workbook at the kickoff webinar. This workbook can be used as a standalone tool or - better yet - to complement our Enrollment Webinar Series. Download the book at jcamp180.org/enrollmentbook

2023/2024 Enrollment Series 

JCamp 180 is offering a series of webinars designed to give camp professionals the tools and skills to increase recruitment and retention. The series emphasizes the core elements of enrollment.

The series is designed for all camps: small and large camps; day and overnight camps; camps struggling with retention/recruitment and those doing well and looking to improve. 

You can find the recordings of 2023/2024 Enrollment Series Webinar on our website as they are completed.

Webinar Dates:

  • October 18, 12pm ET: Customer Service, featuring Mallory Zipkin (Camp Yachad), Mac Linder (Camp Young Judaea-Texas), and Linz Haft (Pinemere Camp)
  • November 8, 12pm ET: Data Tools, featuring Will Jarvis (Beber Camp), Jennie Nerenberg (URJ Camps), and Dan Baer (Longtime Camp Professional)
  • **BONUS**: December 12, 12pm ET: Creative Staff Recruitment & Retention Approaches, featuring Allison Krabill (The Summer Camp Society), Mandi Baker (Lamped Research), and Jacqui Kalin (Longtime Camp Professional)
  • December 13, 12pm ET: Camp's Voice: Stories and Strategies featuring Rabbi Jeremy Markiz (Professional Communications Consultant)
  • January 10, 12pm ET: Building Your Marketing Plan, featuring Casey Cohen and Ryley Katz (Camp Tawonga) and Eytan Graubart (Pinemere Camp)
  • February 7, 12pm ET: Creating a Programmatic Aspirational Arc, featuring Ariella Moss Peterseil (Camp Ramah California) and Ellie Tepper Schulman (URJ Camp Harlam)
  • March 6, 12pm ET: Adjusting to Feedback - Realtime and After-the-Fact, featuring Aaron Hadley (Camp Ben Frankel) and Michael Wax (Beber Camp)

NEW FOR 2024: We are releasing a workbook to help guide camps in their learnings in order to create and implement action plans. 

The learning program will continue to offer drop-in webinars, with opportunities for expanded peer sharing. 

You can find recordings from the 2022/2023 series on our website.

Learning Outcomes

Participants in all sessions will:

  • Learn recruitment and retention ideas from experienced practitioners.
  • Have the opportunity to share their challenges with peers and learn from their experiences. 
  • Be able to clearly articulate the unique story of their camp and why kids should attend.
  • Understand the importance of tracking data and using that data to inform enrollment decisions.

Enrollment Resources

There are a variety of resources to help with improving enrollment at camp on our knowledge center, including recorded webinars from previous cohorts of the JCamp 180 Enrollment Program.