With two months or so to go before camp begins, there are many things you can do that can increase the number of kids at your camp each week this summer. Although we all hope to have our camps full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April.
On March 30, 2022, veteran camp professionals Aaron Greenberg, Travis Allison, and Jessica Ochs shared some of the best techniques and ideas that they have collected for having an immediate impact on your camper numbers. Many of these have been tried and tested with clients and some are brand new ideas that camps are trying out this year.
1. Know your camp's WHY - and how to talk to parents about it
2. Focus on the Easy Wins - spend your time where it is the most effective
3. Spend Smart - stop "throwing money to see what sticks"
Aaron Greenberg, Founder and CEO, Jewish Day Camp Network
Travis Allison, Co Founder & Co Owner Go Camp Pro
Jessica Ochs, Camp Director, JCamps, Shalom Austin