Sometimes we come across something you’ve done that we think is worth sharing.
Check out
Camp Tawonga’s first ever Impact Report.
In recent years, as camp fundraising has become more sophisticated, your donors really want to know
“what difference did my donation make?” To answer that question, camps are increasingly using annual impact reports to express to donors and friends the power of their contributions to the camp’s mission.
I’ve read many, many of your annual reports over the years. Do you know what makes a great impact report?
Stories.
Stories full of warmth. Gratitude. Real numbers. Photos. Nostalgia. Anyone who reads (skims) your impact report should feel that their donation made an impact.
And they should feel good about their support for camp.
Reporting on the impact of your donor’s gift is one of the most overlooked steps in the donor giving cycle: “
Ask, Thank, Report, Repeat.”
If you don’t take the time to let your wonderful donors experience the impact of their giving, they are unlikely to be highly motivated to give again.
Need help creating a great impact report? See
Niki Lamberg’s Impact Reports for Every Scale presentation from this year’s #JCampConf.
Bottom Line: If you take the time to ask me for a donation, please follow-up and let me know how it made a difference.
P.S. Congratulations to Camp Tawonga for winning this year’s
JCamp 180 Impact in Technology Award!
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Written by Julia Riseman. Julia is a Mentor with JCamp 180. Julia leads Data2Donors, a program to advance Alumni Outreach, improve camp databases, and raise more major gifts, and Fundraising Fundamentals. Julia has also sparked the creation of many JCamp 180 programs and offerings, including this blog.
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Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at www.jcamp180.org.