Ready to shake up your recruitment strategy? Conjure the remarkable “reward" side of the risk/reward ratio by revisiting the JCamp 180 Enrollment ROI tool
, and then allocate some resources to a new target market abroad.
For example, Camp Ramah in the Rockies began a relationship with the Jewish community of Mexico City in 2013
. This relationship is now yielding twenty Jewish-Mexican campers each summer. Even as a one-time new recruitment achievement, that conservatively represents $140,000 net revenue
years (using our ROI tool). Just consider the value on a recurring basis!
And beyond the substantial enrollment and revenue implications, these new campers are a powerful expression of the camp’s mission. They also drove a fascinating new programming direction, which has the potential to increase domestic recruitment and retention as well.
What new market might you tap into in your camp enrollment efforts?
Image Credit: Mexico City's Congregation Bet El
Written by Aron Goldman. Aron is a Mentor with JCamp 180. Aron’s focus areas at JCamp 180 include camper enrollment, recruitment, and retention. He also directs our year-long Enrollment Program. Aron also has experience working as a consultant with grassroots, regional, national, and international organizations in the areas of capacity-building, strategy, and systemic change.
Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at www.jcamp180.org