Instagram is the most popular traditional social media platform for teens (
72 % of U.S. teens say they use the photo/video-sharing app) and is increasingly popular for the rest of us –
37% of U.S. Adults use it, too. Is your camp optimizing this channel for engaging your campers, staff, and parents?
What about Instagram Stories?
500 million users now use Instagram Stories every day. Allison Cohen of
Orange Door Strategies explains in
this detailed article that Stories – where your posts will be available for only 24 hours (sort of) – are fantastic for engaging your audience and turning them into advocates, recruiters and fundraisers for you. Cohen, who also led a session at #JCampConf this year about Instagram Stories, describes
fun features available in Instagram Stories and how you can use them to create engaging content for your camp audience.
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Written by Kevin Martone. Kevin is the Technology Program Manager with JCamp 180. His focus area is in applying technology (database management, communications) to support fundraising and outreach efforts. Kevin leads JTEC (JCamp 180 Training in Effective Communications) and co-leads Data2Donors, a program to help camps prioritize their database for improved Alumni outreach and fundraising.
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Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at www.jcamp180.org