Sustain Your Match advances the dual JCamp 180 goals of encouraging camps to expand their donor database and of stewarding new donors. This three-year-long program rewards camps for reaching out to individuals who have never previously given to the camp, and for maintaining these first time donors for three consecutive years. The program matches a portion of new donor gifts as low as $100 up to the first $2,500 of all new gifts. The portion of each gift matched by JCamp 180 increases in each successive year. Through its increasing match formula, the program rewards donors who repeat and increase their gifts over the duration of the program.