All Together Now Campaign Toolkit

Communications

• Year End Campaign Tools/Resources - #YearEndStrong
  1. Sample #YearEndStrong Campaign Plan (includes references to the other resources in this section)
  2. Sample Case for Support
  3. Sample Talking Points
  4. Sample Appeal Letter
  5. Sample Email Appeal
  6. Detailed Day of Giving Plan - can be used to help plan for any Day of Giving, including #GivingTuesday
  7. Checklist for Webpage Updates - website changes that can optimize online giving at year-end
  8. How to Ask - A guide for having one-on-one on-line conversations to ask for end of year gifts
  9. Who to Ask - A guide for identifying the people most likely to give a generous gift at the end of the year if asked
  10. How to Honor Donors - Ideas to recognize, honor, and thank donors
  11. "Thinking of You" Notes - How to use “Thinking of You” Notes for Major Donors
• Overall Campaign Strategy/Talking Points
  • Case for Support
  • Talking Points
  • Press Release Template for your community
  • Campaign Hashtag: #JewishCampStrong
  • 6 Steps to Create a Matching Gift Campaign
• Sample Letters/Emails
  • Direct Mail Appeal
  • Email Appeal
  • Email Appeal Havaya
  • Thank You Letter/Email
  • Inner Circle Update Invite 
  • Parent Form to Request Donation, Refund, Rollover
• Social Media/Website Tips
  • Maximize All Together Now online
  • All Together Now Social Media tips and sample posts
• All Together Now Seal/FB Frame
  • How to use the All Together Now Seal
  • All Together Now Seal (PNG) - basic version
  • All Together Now Seal (EPS) - for graphic designers
  • All Together Now Seal (PDF)
  • All Together Now Frame Individuals and Organizations can add to their Facebook Profile Photo
• Day Camp Resources
  • 6 Steps to Create a Matching Gift Campaign
  • Day Camps - Sample Case for Support
  • Day Camps - Sample Direct Mail Appeal
  • Day Camps - Sample Email Appeal
  • Day Camps - Sample Parent Form: Options for Unused Tuition
  • Day Camps - Sample Invitation to Inner Circle Update Call
  • Day Camps - Sample Thank You Letter
  • Day Camps - Tips for Maximizing Online Giving
  • Day Camps - Social Media Planning and Sample Content

ADAPT Summer Offerings

Throughout the summer, JCamp 180 will be offering a number of virtual learning opportunities around the conference theme of ADAPT.  

You can find upcoming webinars and cohort opportunities here.

You can also find recordings and other materials from completed ADAPT summer offerings here.

Peer Resources

• BB Camp Virtual Donor Update Slides
• Email Appeal Havaya
• Parent Survey re: their plans for camp (from Young Judaea Sprout Lake Camp)
• Eden Village Camp DRAFT Calculator/Form and instructions about how to use it
• Tamarack Camps Summer 2020 Announcement Video
• Tamarack Camps Summer 2020 Announcement Email
• All Together Now - Why Give Now Infographic (thanks to URJ Camp Newman for this version other camps can use as is)
• How Does Herzl Camp's Budget Work? Inforgraphic. (If you use Canva Pro, you can start with their Canva template and modify it for your own camp.)

Additional Resources

• Business of Camp - from the Canadian Camping Association - Document with questions to consider re: the finances and sustainability of camp. Specifically produced for Canadian camps, but relevant for any camp.
• Asking for Camp NOW! - Webinar about fundraising during COVID-19 held on Wednesday, May 6.

Campaign Drop-in Calls 

• April 14 Recording
• April 14 Slides
• BB Camp Virtual Donor Update Slides

• April 21 Recording
• April 21 Slides
• Camp Solomon Schechter Talking Points for Moving Fundraising Event Online

• April 28 Recording

• May 5 Recording
• Eden Village Camp DRAFT Calculator/Form and instructions about how to use it
• Tamarack Camps Summer 2020 Announcement Video

• May 12 Recording

• May 19 Recording