On January 15, 2015, Stacey Jaffe, Communications Chair, URJ Camp George, and Managing Director Social Media & Community, Teach For America, led a webinar about using Facebook Ads effectively.
For a fee, Facebook offers the opportunity to target ads to potential camper families, donors, and your alumni. In this free webinar, you will learn how to create strategy for effective on-line ads, target your key audience, and meet specific goals.
Jaffe's session on this topic at the JCamp 180 conference in November 2014 was very well-received, and she agreed to share her experience and expertise in this Webinar.
Not sure how to use Facebook ads to reach your audience? Have questions about optimizing your Facebook ad spend? Check out this Webinar to learn how to pay to play effectively on Facebook.
Pay to Play: Using Facebook Ads to Meet Your Camp Goals (PPT) - Download
Jon Loomer's Blog About Improving Organic Reach on Facebook and Optimizing Facebook Ads
2 Page Primer from Spitfire Strategies on Running Facebook Ads - Note: You probably don't need to spend $50-$100 on Facebook Ads. Test Ads with $5-$10 first to see if they are effective!
Instructions/Video from Facebook about Boosting Posts
WATCH: Pay to Play: Using Facebook Ads to Meet Your Camp Goals