On Thursday, March 20, founder and chief strategist of Elevate Marketing Strategy Laurie Ehrlich shared her highly rated session from the conference: Telling Your Camp's Story (and Making Sure It's True).
Camps inspire families to invest in and trust a powerful vision of summers filled with growth, Jewish joy, and lifelong friendships for their children. This charge is built on unique differentiators (your value proposition), robust programming, community building, and exceptional staff. How do we ensure that our storytelling resonates with potential donors, families, and stakeholders—and reflects the true impact of our work?
In this session, Laurie explores how to craft and share a compelling narrative that elevates visibility, is informed by real-time feedback from campers, staff, and parents (with a sprinkle of digital analytics), and tells your camp’s story in an authentic way through multiple channels and modalities that elicit FOMO and an urge to act. We also discussed how to engage your camp community—from board members to alumni to current families—as online + on-the-ground ambassadors for fundraising + enrollment marketing success.
You will leave with 1-2 immediate (and easy to implement) action items, and at least one prompting question for your next leadership team meeting.
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