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Media (Photos, Videos, and More) to Collect this Summer for Fundraising and More!

Photos and Videos to collect for Fundraising and Anniversary Events

It’s that time of the year and we know you have a million tasks on your pre-summer checklist. With that in mind, we want to share some ideas of media (photos, videos, and more) you can collect this summer to set yourself up for year-round fundraising and stewardship success.

Are you a staff or lay leader focused on development, communications, or alumni engagement at camp? The ideas here will help you deepen donor relations, create additional stewardship touchpoints, and promote year-round engagement with various stakeholders.

Assets and Media for Fundraising:

Donor thank you postcards (Can be done MadLibs style for ease)
- Mad Libs Postcard sample from URJ Jacobs
- Example from Camp Centerland to engage board members in writing stewardship postcards
Campers/staff with thank you signs - videos or photos
- Check out this example from Queen’s University, Ontario
Photos or video of campers/staff utilizing a recent capital project
Interviews (live or submitted via email)
- “What camp means to me”
- “Why I love camp”
- “Because of camp…”
- Need more great interview questions for donors, staff, and alumni? Email Ari Polsky.
Facilities recently built or that will soon be renovated/replaced
Encourage your seasonal leadership team to share impact stories
- You can read some ideas on that here "6 Stories to Collect This Summer"

Assets and Media for an Anniversary Event:

“Then-and-now” photos/videos
- Staging the same photo from the archives in modern times
- Filming a similar video shot to transition from “old” to new video (think of the transition to color in The Wizard of Oz)
- What activities or traditions used to look like versus now
Interviews with 2nd/3rd/4th generation campers (and their families)
“What is your hope for camp [Anniversary Year #] of years from now?”

Media for holiday posts

Jewish Holidays
American/Canadian Holidays (Thanksgiving, Independence Days)
Hallmark/Misc Holidays (Halloween, Valentines, Earth Day, etc)

Media for recruitment:

Inside of bunks (both without kids and with)
Dining hall
“Virtual Tour” photos or videos
Interviews with campers and counselor

For holiday and recruitment ideas, you can read more at our evergreen article "Summer Communications Planning".

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