Crisis Communications: Communicating about Day Camp in the Time of COVID-19

Webinar led by West End Strategy Team

Summer is rapidly approaching and, because of the COVID-19 pandemic, you are faced with extremely difficult decisions about whether or not to keep camp open this year. We know you have been planning for these decisions, so we reached out to West End Strategy Team (WEST) to help you navigate your communications. 

During this webinar, focused on the needs of day camps, we discussed how to make an announcement that provides critical information while conveying empathy for how campers, staff and families may feel about the news. WEST also shared their recommendations for how to best share your announcement and things to avoid.

West End Strategy Team is a strategic communications firm that works closely with the Harold Grinspoon Foundation across programs, especially the JCamp 180 team to make sure you have the tools you need in this challenging time. Tuesday’s webinar was the first in a series of webinars with WEST.

This webinar was held on Wednesday, April 29 at 4:30 PM ET.

Webinar Recording

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