On Tuesday, February 28, 2012, JCamp 180 Mentors Jill Paul and Julia Riseman led a Webinar called When "Thank You" Isn't Enough: The Art of Donor Stewardship.
During this session, Jill and Julia addressed how donor stewardship can help organizations build lifelong relationships with major donors. They discussed current best practices in donor stewardship and provided helpful examples of how camps recognize donors and their contributions beyond the simple, but mandatory, "Thank You."
Resources
When "Thank You" Isn't Enough: The Art of Donor Stewardship (PPT) - Download
Highly visual presentation describing ways to steward donors beyond the simple, but mandatory, "Thank You."
Donor Relations Meaningful Interactions (DOC) - Download
Document listing a number of potential stewardship activities, including a ranking of how meaningful the interactions can be to the donor.
Stewarding Your Donors (LINK) - Click Here
This article gives an overview of how to steward your donors to build stronger, long-term relationships with your most committed partners.
Suppose She Says Yes...Now What? (LINK) - Click Here
Article by Jack Hornor focusing on the importance of stewarding your donors beyond the Thank You.
Top Ten Ways Board Members Support Fundraising (PDF) - Download
Julia and Jill wrote this document to go along with their "Top Ten Things" Webinar. Every Board member can make a real impact on a camp's ability to raise meaningful, significant gifts to camp, even if they never directly ask for a gift themselves. Read this article to learn how!
This is the Thanks I Get? (Video) - Watch
Episode 1 of our "Live from 380 Union!" video series. Mentors Dan Kirsch and Julia Riseman review the good, bad, and ugly of Thank You Letters received from camps.
Camp Thank You/Stewardship Video Examples:
Stewardship and Cultivation section of our Knowledge Center - Many more resources are available in our Knowledge Center on the topics of Stewardship and Cultivation.
Watch: "Thank You" Isn't Enough: The Art of Donor Stewardship