On Tuesday, September 27, 2011, JCamp 180 Mentor Dan Kirsch and Technology Program Manager Kevin Martone led a Webinar called Crossing Channels and Landing Pages: 4 Steps to Generate More Giving Online and Off.
During this session, Dan and Kevin explored recent trends in online fundraising and how organizations can improve communication with donors and prospects, lead them to their online giving page, and inspire them to donate before clicking away. The lessons in this Webinar will strengthen organizations' fundraising efforts, both online and off.
Have you heard about the explosive growth of online giving in recent years and wonder why your camp is missing out? Does this recent headline in The Chronicle of Philanthropy - "Most Charities Still Do Not Raise Much Money Via Social Media" - leave you questioning the value of your social media efforts? Are you wondering how to drive more visitors to your website's giving page and grab their attention and their contributions when they land there? Check out the recording to find out how you can better understand how to improve your organization's fundraising results.
Crossing Channels and Landing Pages: 4 Steps to Generate More Giving Online and Off (PPT)
Presentation describing four ways to optimize your online fundraising efforts and improve your overall fundraising as well.
4 Steps to Generate More Giving Online and Off (LINK)
Article describing four ways to improve your online fundraising results as well as your overall fundraising success.
Additional Resources (PDF)
A set of external resources that delve more deeply into the tactics and strategies discussed in the Webinar and article.
Watch "Crossing Channels and Landing Pages"