For many camps, the pricing strategy is simple: Keep up with inflation but don’t alarm parents with big rate hikes.
But to maximize revenue and enrollment, there’s a lot more to it.
On Tuesday, March 2nd, 2021
, K-12 and higher education economist and consultant Dr. Lucie Lapovsky led a JCamp 180 Enrollment Program webinar focused on designing a more effective pricing strategy for YOUR camp. Dr. Lapovsky drew on her experience with K-12 schools, colleges, and universities to help you and your camp develop a more sophisticated and systematic approach to pricing, in order to maximize revenue, enrollment, and mission.
Dr. Lapovsky applied the following concepts to the camp experience: Tuition resets, benchmarking, price sensitivity, segmenting incentive strategies, demographics, the "admissions funnel," and scholarships strategy.