On October 26th, 2010, Stefan Teodosic, Executive Director of B'nai B'rith Beber Camp, led a discussion of Engaging Your Alumni and Parents as Recruitment Ambassadors for Camp. JCamp 180 partnered with the Foundation for Jewish Camp (FJC) in sponsoring this Webinar.
The Foundation for Jewish Camp's mission is to increase the number of children attending Jewish summer camp; through a variety of tools, initiatives and trainings, FJC has significantly increased this number in the past few years. As camps well know, many camp alumni and parents seek meaningful engagement in camp life, and recruitment can be an excellent opportunity for these groups to contribute and give back. Utilizing these groups, however, requires thought, intentionality, incentives and training.
In this Webinar, Stefan showed how Beber Camp uses best practices in marketing and a well-organized Ambassador Program to engage camp alumni and parents in the recruitment process.
The presentation and a recording of the Webinar itself are available below.
Resources
B'nai B'rith Beber Camp Ambassador Program Agreement
Letter used to describe and recruit volunteers for B'nai B'rith Beber Camp's Ambassador Program.
Camp Marketing Benchmarks & Best Practices
Some best practices for preparing and executing your camp marketing plan.
Engaging Alumni and Parent Ambassadors
Beber Camp's list of key considerations for running a successful Alumni and Parent Ambassador Program.
Watch the Webinar Recording