Creating a Recruitment Campaign

Webinar from Farra Trompeter of Big Duck as part of the Enrollment Projgram

Looking to create an actionable game plan for growing participation in your camp? In this webinar, you will learn how to put together a marketing campaign for recruitment that will inspire new families to sign up and alumni to come back!

On Tuesday, December 1, 2020, Farra Trompeter from Big Duck reviewed the key pieces of an effective recruitment campaign and provided clear next steps to put it into action. You’ll come away from this webinar recording with a mix of informative content, new ideas to inspire families to enroll in your camp, and take-home worksheets to document a plan customized to YOUR camp.

In this webinar – part of the JCamp 180 Enrollment Program, but open to all camp staff and lay leaders – you will learn how to:
  • Set realistic, specific goals and target audiences for your recruitment campaign
  • Develop a campaign theme to generate interest in your program
  • Decide on the best channels to reach your audiences with available resources
  • Create a timeline and calendar for keeping your campaign organized

Webinar Recording



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