When your audience receives a confirmation email for enrollment or a thank you email for a donation, or any other automated response, do they read it? Yes, they do. Does it make them smile? It should.
Might they even remember it and tell their friends about it?
This deodorant company has created confirmation emails that make its customers read, smile, and share with their friends.
If a deodorant company can make their emails interesting, why not your camp?
Imagine if these small automated touchpoints with your families, donors, alumni, and other stakeholders were memorable. Might a small investment in time in your automated emails deepen relationships with your biggest fans?
If your camp has a fun, memorable automated email response, please share it with us, so we can share it with your peers!
Written by Kevin Martone. Kevin is the Technology Program Manager with JCamp 180. His focus area is in applying technology (database management, communications) to support fundraising and outreach efforts. Kevin leads JTEC (JCamp 180 Training in Effective Communications) and co-leads Data2Donors, a program to help camps prioritize their database for improved Alumni outreach and fundraising.
Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at www.jcamp180.org