The camp tour is an important step in the sales of your camp to a prospective family or donor. It is your camp’s best chance to show off the magic of your camp in action.
For prospective campers, think of it as a potential $25,000 sale ($6,700/year for 3.8 years – or more when you include referrals and other future income from the family). Therefore, you should commit to planning and executing a professional tour as you would for any sale of this magnitude.
For past or prospective donors, the tour may be even more rewarding. Again, plan and execute these tours with the appropriate level of thoroughness and professionalism.
You should never “wing it” with tours that are unrehearsed or tour guides who are unprepared. Whether you have a recruitment specialist or development specialists leading tours for prospective families and donors (preferred) or not, a detailed plan should be in place to prepare for, executive, and follow-up after your camp tours.
Need help with this planning? Start with this detailed checklist for your camp tours
Written by Aron Goldman. Aron is a Mentor with JCamp 180. Aron’s focus areas at JCamp 180 include camper enrollment, recruitment, and retention. He also directs our year-long Enrollment Program. Aron also has experience working as a consultant with grassroots, regional, national, and international organizations in the areas of capacity-building, strategy, and systemic change.
Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at www.jcamp180.org