Are You Stealing from Your Prospects and Donors?

Photo by Jess Watters on Unsplash

This podcast from Seth Godin - which touches upon Jerry Seinfeld’s tipping, Maimonides’ levels of charity, and a surprise $8.2 Million Legacy gift – asks this very question. 

Godin reminds us that giving provides value for the donor. He posits that people give when the value to them is greater than the financial value of the gift. So, by not asking your prospects to give, you are taking away a chance for them to provide great value to themselves.

Everyone involved in fundraising should check out this episode of Seth Godin’s Akimbo podcast to learn more.

If you are hesitant to ask for a gift, remember that you are offering your prospects an opportunity. Don’t steal that opportunity from them.

Written by Kevin Martone. Kevin is the Technology Program Manager with JCamp 180. His focus area is in applying technology (database management, communications) to support fundraising and outreach efforts. Kevin leads JTEC (JCamp 180 Training in Effective Communications) and co-leads Data2Donors, a program to help camps prioritize their database for improved Alumni outreach and fundraising.

Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at