Enrollment incentives are a powerful but dramatically underutilized tool, according to the just-released results of JCamp 180’s first Incentives Survey. Our camps offer only about two incentives on average—typically early bird and sibling. Twenty-three percent of camps list no incentives at all. But collectively, our camps offer fifteen different incentives. Many camps start re-enrolling on parents weekend, so take a gander at the results below and see if there is anything you can build into your enrollment plan.
This data is based solely on what is presented on each camp’s website at the precise moment we looked at each site. We know that many camps offer incentives that are not presented on the web site, and that many camps reveal additional incentives as summer approaches. In fact, the most effective strategy is to segment your market by cleverly targeting specific incentives to specific groups you think might not otherwise register otherwise, while capturing all the “full freight” families you can (for whom discounts are nice but not necessary). So it makes sense to keep many incentives “unlisted,” reveal them at precise moments on social media, or develop careful email lists based on what you know about the circumstances of individual families.
Swag is another increasingly popular incentive. Camps find that creative and high quality swag has much more influence than the equivalent cash incentive.
Pricing and incentives are important elements of the JCamp 180 Enrollment Program. Registration for the 2019/2020 cohort, which kicks off at our annual conference on October 27, 2019, is now open. You can find more info and apply here
. Registration will be capped, so sign up soon. Be a super-duper early bird!
Written by Aron Goldman. Aron is a Mentor with JCamp 180. Aron’s focus areas at JCamp 180 include camper enrollment, recruitment, and retention. He also directs our year-long Enrollment Program. Aron also has experience working as a consultant with grassroots, regional, national, and international organizations in the areas of capacity-building, strategy, and systemic change.
Who we are: JCamp 180 is a program of the Harold Grinspoon Foundation (HGF). Our goal is to significantly enhance the long-term effectiveness of nonprofit Jewish camps in North America. To meet this goal, we provide affiliated Jewish camps with consulting services, annual conferences, shared resources, professional development, and matching grant opportunities. Find more at www.jcamp180.org