G-TEC Provides Communications and Media Training to Camps
Remember when camp communications consisted of a simple hardcopy newsletter and a promotional brochure? And remember when an external consultant could handle all those things for you? Well, times have changed.
Today's Jewish overnight camps must employ a full spectrum of online and traditional communications tools in connecting with donors, alumni, and current/prospective families. These tools-Facebook, Twitter, e-newsletters, etc.-require significant technical, strategic, and creative training.
To help affiliated camps get the communications mentoring they need, the Grinspoon Institute of Jewish Philanthropy has launched G-TEC (Grinspoon Training in Effective Communications). This initiative will provide camps with 21st century communications basics, helping to ensure their long-term sustainability in the Jewish world.
What Is G-TEC?
As camps plan (and build) for the future, they must connect in a human way with a growing number of supporters and stakeholders. With each passing year, however, comes a new media type or preferred method of contact. So, how can camps possibly manage communications using old and new media to various constituent groups?
G-TEC (Grinspoon Training in Effective Communications) was developed to help camps get a handle on their communications needs and efforts. By working with G-TEC, camp professionals will learn to:
- Set camp communications goals.
- Plan and coordinate communications across media and audiences.
- Select the optimal communications medium (and utilize it effectively).
- Define communications policies and procedures.
- Prepare for future changes in technology.
When Does It Start?
The pilot cohort of G-TEC will kick off at the Nov. 5, 2012 Annual Grinspoon Institute Conference in Springfield, MA. Previously selected participants will spend the next year setting communications goals, learning to use various media types, and building a network of peer communicators for idea-sharing and problem-solving.
For more information about the program, or to inquire about G-TEC 2013, please contact Technology Program Manager Kevin Martone (firstname.lastname@example.org).