February 2014 eNewsletter Articles
Knowledge Center

February 2014 eNewsletter Articles

Here you'll find the articles we recommend in our eNewsletter in Fundraising; Governance; Strategy, Planning & Change; and Technology & Outreach.

Fundraising: Flexibility Out of Frustration: Diversifying Your Annual Campaign Strategy

Amy Glazer, former Development Director at Camp Ramah in the Berkshires, currently serves as the Director of Institutional Advancement at Solomon Schechter Day School of Bergen County NJ. She recently had an article published in eJewish Philanthropy entitled: Flexibility Out of Frustration: Diversifying Your Annual Campaign Strategy. While focusing on her work with a day school, Amy discusses several concepts that are directly relatable to Jewish overnight and day camps. Most importantly, her insights are very consistent with JCamp 180's message that you need to know your donors as people, not just a financial transaction.

While at Camp Ramah in the Berkshires, Amy was part of the first GIFT program, bringing her knowledge and insights to her peers. We are proud of Amy's accomplishments and hope that you'll enjoy the article.

>> Flexibility Out of Frustration: Diversifying Your Annual Campaign Strategy

Want more information about Annual Campaigns?

>> Check out our articles in the Annual Campaigns section of the Knowledge Center


Governance: A 10-Minute Survey to Transform Your Board

When JCamp 180 Mentor Julia Riseman listened to the concerns of the Director and Interim Board President of Camp Young Judaea Sprout Lake, she realized that the issues they were facing were not specific to this one camp: inactive or unfocused Committees; underutilized volunteers; and a lack of special task forces/Ad Hoc Committees to consider new initiatives.  Without focused volunteers ready to work with camp staff in 2014, potential campers might miss out on camp because of a lack of scholarship dollars; construction on a snazzy new pool (or other facilities) might be postponed; or a great new Jewish day camp or other program might never be launched.

How could Sprout Lake (and other camps) resolve these issues? How about using a very simple 10-minute survey to all the Board members to gauge their interests and use it to quickly appoint motivated Board Committees?  Then use the next 2-hour Board meeting to focus these Board Committees to create goals and work plans for the coming year. Could a 10-minute survey and 2-hour meeting result in active committees that are clear about their work, empowered with the tools and resources they need, and excited for their work in 2014?  Read on to find out more details about the process Julia and the camp is embarking on, as well as the survey they are using to guide their process.

>> A 10-Minute Survey to Transform Your Board

Looking for more information about defining and structuring your Board Committees?

>> Check out the Board Committees section of our Knowledge Center


Strategy, Planning & Change: Common Strategic Plan Implementation Mistakes

Is your Camp's strategic plan:

A)  "A doorstop"
B)  "Collecting dust"
C)  "A waste of the Board's time"
D) "An extremely useful document and guide for our Board's work"

If you answered A, B, or C, you may need to read this short but spot-on article on implementing your Strategic Plan from Mersky, Jaffe, & Associates:

>> Common Strategic Plan Implementation Mistakes

Looking for more information about Strategic Planning?

>> Check out the Strategic Planning section of our Knowledge Center


Technology & Outreach: 5 Tips for Your Next Email Newsletter

Are your eNewsletters as effective as they can be? We asked that question of our own eNewsletter and refined it using many of the tips in this article.

Take a look at this article and reconsider your own eNewsletters. Are they being opened as often as you'd like? Are you reaching your goals? Are there changes you can make to your own eNewsletters to make them more effective?

>> 5 Tips for Your Next Email Newsletter

Want more information about eNewsletters?

>> Check out our article from over 5 years ago (!) on the subject in the Knowledge Center...

>> ...and a Synopsis of a 2010 Conference session on the subject.