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4 Steps to Generate More Giving Online and Off

By Mark Gold
Director

Mark Gold, Director of the Grinspoon Institute
As we begin the New Year season, it is traditional to pause and reflect on the past year as well as to look ahead for new opportunities. As I noted in last month's eNewsletter, this past year is one in which we have all accomplished great things. We will continue to highlight the physical improvements that have occurred in many camps this past year. This month we are showcasing Habonim Dror Camp Gilboa, who has identified and purchased a 40 acre site near Big Bear Lake, CA. This new site will give them the opportunity to expand their program. This purchase culminated the combined efforts of Gilboa's Board of Directors, their Grinspoon Institute mentor, the Foundation for Jewish Camp, and AVI CHAI to bring this purchase to completion. We will continue to highlight your success stories through the coming year and encourage you to share these stories with your peers and donors through our newsletter.

As we look ahead, the upcoming months will keep us all very busy. Planning for the Grinspoon Institute Annual Conference is in full swing, and I would remind those of you who have not yet registered to do so. We are simultaneously accepting applications for the 2nd Grinspoon Institute Fundraiser's Training (GIFT2) program. Mentor Laurie Herrick will be leading a second cohort of development professionals through a year-long program that received a great response from last year's participants. GIFT2 will kick-off at the Conference.

With the completion of the camp season, we look forward to camps renewing and building upon prior relationships as we continue our work with the camp Boards of Directors on strategic planning and fundraising. Our webinar this month titled "Crossing Channels and Landing Pages: 4 steps to generate more giving online and off," will be on September 27th and provides a platform for the fundraising discussions many of you will be having with our mentors in the coming year.

Le'Shanah Tovah Tikatevu. May you be inscribed in the book of life for a good year.

Mark Gold

 

4 Steps to Generate More Giving Online and Off

By Dan Kirsch and Kevin Martone

Be Noticed - How to Make Your Camp's Appeal Letter Stand Out
We recently asked a number of camp development professionals about their experiences with online fundraising. As you'd expect, the response was a mixed bag of hopefulness and confusion. They received as many as 50 (or more!) gifts online last year … and as few as a handful. They raised as much as $10,000+ in online gifts last year, while others raised less than $100. When study after study shows incredible growth in online fundraising, how can your organization improve its online fundraising efforts?

 

Apply for GIFT today!

Do you sometimes feel like this aspiring sumo wrestler? Don't be alone in your development challenges...
Do you sometimes feel like this aspiring sumo wrestler? Don't be alone in your development challenges...

Apply for GIFT today!

Apply for GIFT today!
REMINDER: Applications are due for GIFT2 (Grinspoon Institute Fundraiser's Training) by September 30. The GIFT program is an interactive year-long course for development professionals, designed to support you in having a quantum leap in your fundraising success. Go to our website to learn more about the GIFT program.

Also, feel free to contact your mentor or Laurie Herrick at laurie@rainmkr.com with further questions.

 

Camp Case: Habonim Dror Camp Gilboa

By Liz Bar-El
Camp Committee Chair, Habonim Dror Camp Gilboa

Habonim Dror Camp Gilboa
Habonim Dror Camp Gilboa in California has had a very exciting summer! On June 29, 2011, we welcomed the first session of campers to our new facility near Big Bear in the San Bernardino Mountains. Camp Gilboa is in the process of purchasing the property known as Camp Bluff Lake from the Wildlands Conservancy, an environmental non-profit that has ensured that this pristine, lakefront site remains a youth camp and out of the hands of developers forever. Since the mid-1990's, Gilboa has operated in rental facilities, and despite the difficult conditions has grown annually. With help from the Grinspoon Institute over the last three years, and the guidance of former mentor Eric Phelps and current mentor Julia Riseman, the Camp Committee has built up its structure and fundraising ability and began a journey to find a permanent site to sustain this special program long into the future. Camp Gilboa has been given an amazing opportunity by Wildlands to purchase the site over five years, and to date has raised nearly $900,000 toward our goal of $2.75 million including a maintenance fund for the camp. Gilboa was fortunate to be chosen to participate in the Grinspoon Chai Match, another boost to our capital campaign. The Grinspoon Institute also helped Gilboa to secure a $500,000 interest-free loan from the Avi Chai Foundation.

While some might not believe that it could be done, Camp Gilboa was able to make the move into our new home this summer in a record six weeks, and in that time managed to hire all additional staff, bring the pool up to Code, receive Health Department permits and make the kitchen kosher. This year's Visitors Day, held on July 10, made it all worthwhile as parents visited their very happy children in this amazing, beautiful camp in the woods. Twenty seven years after Camp Gilboa closed its last camp, and 17 years after the program reopened, Camp Gilboa has come home at last and will continue with its 75 year camping tradition in California by the shores of Bluff Lake.

 

Register Now for the 2011 Conference

Don't forget that the 2011 Grinspoon Institute Annual Conference will be held on Sunday, November 13 and Monday, November 14, 2011 at the Sheraton Springfield Monarch Place Hotel. Registration will close on October 7th so please register today. You will receive a confirmation email from RegOnline if you have correctly registered for this event.

Check out the Conference section of our website for more detailed information.

We look forward to seeing you in Springfield in November!

 

We Need Your Photos, Songs, and Words

We are currently requesting pictures, testimonials and songs from your camp to be utilized during the 2011 Grinspoon Institute Annual Conference in November. These pictures, testimonials and songs allow us to catch a glimpse of everyday life that children experience at your camp! If you would like to have your camp represented during the conference, please fill out this short form. It should take less than 10 minutes to complete. Note that these images, testimonials and songs may also be used online, in future presentations, or in various Grinspoon Institute print materials.

If you have any questions please contact Joe Ruotolo, joe@hgf.org.

 

September Grinspoon Institute Webinar

Have you heard about the explosive growth of online giving in recent years and wonder why your camp is missing out?

Does this recent headline in The Chronicle of Philanthropy - "Most Charities Still Do Not Raise Much Money Via Social Media" - leave you questioning the value of your social media efforts?

Are you wondering how to drive more visitors to your website's giving page and grab their attention and their contributions when they land there?

To help you make sense of trends in online fundraising and apply these lessons to improve your camp's fundraising results, join Grinspoon Institute Mentor Dan Kirsch and Technology Program Manager Kevin Martone on Tuesday, September 27, 2011 as they lead the next Grinspoon Institute Webinar, Crossing Channels and Landing Pages: 4 Steps to Generate More Giving Online and Off.

Dan and Kevin will show you how to improve communication with donors and prospects, lead them to your online giving page, and inspire them to donate before clicking away. The lessons in this Webinar will strengthen your fundraising efforts, both online and off.

Please join Dan and Kevin on Tuesday, September 27, 2011 at 1 PM EDT as they present Crossing Channels and Landing Pages: 4 Steps to Generate More Giving Online and Off.