January 2015 eNewsletter Articles
Here you'll find the articles we recommend in our eNewsletter in Fundraising; Governance; Strategy, Planning, & Change; and Technology & Outreach.
Fundraising: Donor Relations Naughty and Nice List
As we start the new year, it is a good time to plan and refine your donor relations communications. To get you started, check out these good, bad, and ugly examples of donor relations from JCamp 180 Conference speaker Lynne Wester.
>> Donor Relations Naughty and Nice List
Looking for more information about donor relations?
>> Check out the Cultivation and Stewardship section of our Knowledge Center
Governance: Stepping Up, Staying Engaged
This VERY detailed publication provides a set of practical perspectives, hands-on tools, brief case studies, and useful resources to help board chairs, officers, and members take a proactive approach to preparing their organizations for a transition.
>> Stepping Up, Staying Engaged: Succession Planning and Executive Transition Management for Nonprofit Boards of Directors
Looking for information about leadership succession planning?
>> Check out this article and related resources to help with executive transition planning
Strategy, Planning & Change: Can You Make "Dumb" Boards Smarter?
Good decision-making is essential to effective governance. Are you confident that your board is making the best possible decisions for the future of your camp? Mentor Dan Kirsch discusses a recent Harvard Business Review article that might help your camp's board make better decisions.
>> Can You Make "Dumb" Boards Smarter?
Want to learn more about improving your Board's decisions?
>> Read this article about a template and process that may improve your Board decision-making and meetings
Technology & Outreach: Using Facebook Ads to Meet Your Camp Goals
For a fee, Facebook offers the opportunity to target ads to potential camper families, donors, and your alumni. Not sure how to use Facebook ads to reach your audience? Have questions about optimizing your Facebook ad spend? Check out the recording of this Webinar led by Stacey Jaffe, Communications Chair, URJ Camp George, and Managing Director Social Media & Community, Teach For America to learn how to pay to play effectively on Facebook. You'll also find other helpful resources about Facebook Ads.
>> Pay to Play: Using Facebook Ads to Meet Your Camp Goals
Looking for information about Social Media?
>> Check out the Social Media section of our Knowledge Center