Making Prospect Research Work
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Making Prospect Research Work

Grinspoon Institute Grants Associate Adrianne Levine and Mentor David Sharken presented "Making Prospect Research Work" on Tuesday, February 23, 2010. They discussed why Prospect Research is important and how it fits into an organization's overall fundraising processes. They also reviewed free and pay prospect research tools and what information they can provide. Adrianne also led a brief demo of how to use some popular free Prospect Research services. Finally, David and Adrianne led a discussion about how organizations can use these tools most effectively for improving their relationships with donors and their fundraising results.

The presentation and a recording of the Webinar itself are available below.

Resources


Making Prospect Research Work PowerPoint - Download
This presentation covers the basics of Prospect Research (both free and pay services) and how it can be used effectively as part of an overall fundraising process.

Adrianne's list of favorite Prospect Research tools - Download
Document listing a number of free (and a few fee-based) resources for learning more about your donors and prospects.

Association of Professional Researchers for Advancement (APRA) Statement of Ethics - Click Here
Document detailing the ethics of the collection, use, maintenance, and dissemination of information gathered about donors and prospects.

Association of Fundraising Professionals (AFP) Donor Bill of Rights - Click Here
Document listing the rights of all donors and prospects to ensure that they can have full confidence in the nonprofit organizations they are asked to support.

Recording and Presentation from Prospect Research Workshop at the 2009 Grinspoon Institute Conference
"Prospect Research for the Non-Researcher" Session led by David Lamb, Senior Consultant, Target Analytics: A Blackbaud Company

Asking Strategic Questions (The Osborne Group) - Download
People remember more of what they say than what you say. People believe what they say more than what we say. People enjoy conversations in which they speak the most. Therefore, it is our responsibility to elicit the case for support from our potential donors! We want them to tell US whatever we want them to REMEMBER. Thanks to the Osborne Group for this list of Strategic Questions that will help you do just that. You can weave them into a variety of purposeful conversations or use in an interview. Enjoy your conversations. Donors are fascinating people, let them share their stories with you.

Watch "Making Prospect Research Work" Webinar Recording